Align your brand with 3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each.
2.5M+ followers1M+ avg views/video65K+ newsletter readers
Reach millions who think for themselves
Big Think's Mini Philosophy with Jonny Thomson puts your brand alongside timeless ideas across video, podcast, and newsletter. One partnership, every platform, an audience that rewards substance over hype.
Custom sponsorship packages with competitive CPMs.
Featured conversations with
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
Capabilities
Four ways to reach a curious audience
Mix and match across platforms or run a single integrated campaign. Every format is built to fit naturally into the content your audience already trusts.
Short-form video sponsorships
Align your brand with 3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each.
Podcast integrations
Reach listeners through long-form conversations with leading thinkers, authors, and cultural voices in a focused, attentive listening environment.
Newsletter advertising
Connect with 65,000+ engaged readers through weekly essays delivered to Substack, an audience that reads widely and acts deliberately.
Custom editorial partnerships
Collaborate with Jonny Thomson on creator-led branded content that ties your brand to conversations around AI, work, meaning, and decision-making.
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New videos published per week
Process
From first call to live campaign in three steps
A clear path from first step to measurable outcome.
Book a call
Tell us your goals, target audience, and preferred platforms. We map the right sponsorship mix for your brand.
Design the campaign
Choose from video integrations, podcast spots, newsletter ads, or custom creator content with Jonny Thomson. Pricing is customized based on platform mix, length, and deliverables.
Go live across platforms
Your brand appears in content that audiences actively seek out - not ads they skip. One partnership, every platform, a single point of contact.
Pricing
Custom packages, competitive CPMs
Sponsorship pricing is tailored to your platform mix, campaign length, deliverables, and custom content needs. Book a call to get a quote.
Single-platform sponsorship
Custom
Align your brand with one format - video, podcast, or newsletter.
- ✓ Short-form video, podcast, or newsletter placement
- ✓ Brand-safe editorial environment
- ✓ Access to a highly engaged, intellectually curious audience
Multi-platform campaign
Custom
Integrated sponsorship across two or more platforms for broader reach.
- ✓ Cross-platform activation across video, podcast, and newsletter
- ✓ Consistent brand presence across 2.5M+ followers
- ✓ Single point of contact for the full campaign
- ✓ Competitive CPMs to reach a high-value audience
Custom creator content
Custom
Bespoke editorial or video content created with Jonny Thomson for your brand.
- ✓ Creator-led branded content with Jonny Thomson
- ✓ Custom editorial partnerships tied to cultural conversations
- ✓ Full creative collaboration from concept to publication
Questions
Sponsorship questions, answered
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
What makes Mini Philosophy different?+
Mini Philosophy combines intellectual credibility with mass accessibility, delivering philosophy and big ideas in formats optimized for modern digital audiences. Very few media properties operate successfully at both intellectual depth and mainstream scale.
Ready when you are
Put your brand where ideas live
Book a call to explore sponsorship opportunities across video, podcast, and newsletter with Big Think's Mini Philosophy.
Book a call›